Resource Hub
Explore downloadable resources to support your learning, work, and participation in the digital marketing industry.
Advertising Standards Council Documents
Access important ASC guidelines and references in responsible advertising.
Boomerang Into the Future Report
Download the latest insights and analyses on Boomerang-winning digital marketing work.
2025 BiTF
CreativityInnovation
A comprehensive review of Boomerang Awards data, revealing three major shifts—storytelling mastery, phygital engagement, and deeper data use—supported by case studies, panel insights, and trends guiding marketers toward future success.
11/27/2025
Download2024 BiTF
PhygitalStorytelling
A forward-looking analysis of Philippine digital marketing trends, highlighting creativity, phygital innovation, AI’s expanding role, and the cultural insights shaping award-winning campaigns and future-ready brand strategies.
11/26/2024
DownloadDigital Measurement Board Insights
Get in-depth analyses of industry metrics and trends that drive the digital marketing landscape.
2022 DMB Digital Culture White Paper – Transforming Digital Culture in the Philippines
Digital CultureDigital Maturity
No description available
11/18/2025
Log in to DownloadMarch 2025 – The Rise of eComm Ad Formats
Commerce MarketingDigital Media
No description available
11/18/2025
Log in to DownloadApril 2025 – Architechting the Future of Marketing
Marketing AIMarketing Leadership
No description available
11/18/2025
Log in to DownloadJune 2025 (Part 1) – The Future of Hyper-Personalized Creativity in the Age of AI
AI CreativityAI Governance
No description available
11/18/2025
Log in to DownloadJune 2025 (Part 2) – Generative AI’s Impact on Digital Marketing
GenAI MarketingMarketing Trends
No description available
11/18/2025
Log in to DownloadJuly 2025 – From Data to Dominance
Data MarketingMarketing Trends
No description available
11/18/2025
Log in to DownloadNext Monday Podcasts
Hear all sides of digital industry issues from various subject matter experts and industry leaders.
Brand Experience, Situationships, & Other Love Stories
Brand StoriesStorytelling
Global Creative Specialist of Lego Nino Gupana shares with Leland Lim how love stories can be used as a creative device to talk about the I'm
11/27/2025
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