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Resource Hub

Explore downloadable resources to support your learning, work, and participation in the digital marketing industry.

Advertising Standards Council Documents

Access important ASC guidelines and references in responsible advertising.

ASC Memo on Gambling

Gambling
The 2025: Ads on Gambling must now be pre-screened.

10/16/2025

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ASC Memo on Music

Music Certificate
Ads that use music must now show valid certificates for its use.

06/03/2025

Download

ASC Guidebook

Regulatory Guidelines
The latest version of the ASC guidebook, containing every self-regulatory guideline you need for responsible advertising

04/18/2024

Download

Boomerang Into the Future Report

Download the latest insights and analyses on Boomerang-winning digital marketing work.

2025 BiTF

CreativityInnovation
A comprehensive review of Boomerang Awards data, revealing three major shifts—storytelling mastery, phygital engagement, and deeper data use—supported by case studies, panel insights, and trends guiding marketers toward future success.

11/27/2025

Download

2024 BiTF

PhygitalStorytelling
A forward-looking analysis of Philippine digital marketing trends, highlighting creativity, phygital innovation, AI’s expanding role, and the cultural insights shaping award-winning campaigns and future-ready brand strategies.

11/26/2024

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Digital Measurement Board Insights

Get in-depth analyses of industry metrics and trends that drive the digital marketing landscape.

2022 DMB Digital Culture White Paper – Transforming Digital Culture in the Philippines

Digital CultureDigital Maturity
No description available

March 2025 – The Rise of eComm Ad Formats

Commerce MarketingDigital Media
No description available

April 2025 – Architechting the Future of Marketing

Marketing AIMarketing Leadership
No description available

Next Monday Podcasts

Hear all sides of digital industry issues from various subject matter experts and industry leaders.

Brand Experience, Situationships, & Other Love Stories

Brand StoriesStorytelling
Global Creative Specialist of Lego Nino Gupana shares with Leland Lim how love stories can be used as a creative device to talk about the I'm

11/27/2025

Listen

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